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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Exam Duration: | 90 minutes |
| Passing Score: | 65% |
| Certificate Validity Period: | 2 years |
| Exam Price: | $200 USD |
| Exam Format: | Multiple choice, Scenario-based questions |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Recommended Training: | Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or in-person at authorized test centers |
| Pre Condition: | 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Completion actions and page actions - Static and dynamic lists creation and segmentation - Lead lifecycle management - Automation rules and segmentation rules |
| Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization |
| Forms, Form Handlers and Landing Pages | 20% | - Form creation, configuration and use cases - Performance metrics and optimization - Landing page design and deployment - Form handler setup and integration |
| Email Marketing | 20% | - Email reporting and performance analysis - Email deliverability and compliance - Email types, templates and capabilities - Email creation and sending process |
| Administration | 11% | - Scoring and grading model configuration - Field creation, mapping and management - Recycle bin functionality and data recovery - Data synchronization between Account Engagement and Salesforce |
| Visitors and Prospects | 8% | - Prospect data management and audits - Visitor-to-prospect conversion process - Prospect activity and engagement analysis |
Frequently Asked Questions: Salesforce Marketing Cloud Account Engagement Specialist
Salesforce Marketing Cloud Account Engagement Specialist is an official Salesforce certification exam, registered under the code Marketing-Cloud-Account-Engagement-Specialist. Passing it awards the Salesforce Certified Marketing Cloud Account Engagement Specialist certification, a credential at the Specialist level. It also connects to Salesforce Certified Marketing Cloud Account Engagement Consultant. The exam is demanding by design, and that difficulty is precisely what makes the credential meaningful for career development.
The Salesforce Marketing Cloud Account Engagement Specialist exam presents 60 questions within 90 minutes. That is a brisk pace, and the candidates who handle it best are the ones who rehearsed it. Use the ActualPDF engine for full timed simulations, practice flagging and returning, and arrive on exam day with a pacing strategy already proven.
Passing Salesforce Marketing Cloud Account Engagement Specialist takes 65%, and official registration costs $200 USD. Retakes bill the full $200 USD again, so preparation is the least expensive insurance available. Let your ActualPDF practice scores guide the timing: book when you clear the requirement consistently, not occasionally.
6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Policies get revised, so confirm the current requirements before you register on the official exam page.
Salesforce Marketing Cloud Account Engagement Specialist registration is handled through the official channels below.
For scheduling purposes: the exam is delivered Online proctored or in-person at authorized test centers.
Yes, Salesforce recommends the following training for Salesforce Marketing Cloud Account Engagement Specialist candidates.
Complement any training with the 298 practice questions in the ActualPDF Marketing-Cloud-Account-Engagement-Specialist package, because repeated application is what turns course knowledge into a passing score.
Yes. ActualPDF offers a free demo of the Salesforce Marketing Cloud Account Engagement Specialist questions, so you can verify the quality personally before purchasing. Your purchase then includes a one-year service warranty: updates are free for 365 days, and after expiry you can extend the update service at a 50% discount.
Your money is protected by a 100% money-back guarantee with defined conditions. Take the Salesforce Marketing Cloud Account Engagement Specialist exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. You may instead wait for the update version or change to other exam material: exchange for two other exam products of equal value, free, with your original purchase keeping its update service.
Delivery is instant: files unlock for download at payment and are emailed within one minute. If nothing arrives within 2 hours, check spam and contact customer service, online 7/24 even on official holidays. Installation is unlimited across your computers.
Salesforce Marketing Cloud Account Engagement Specialist is organized into 6 official domains. The most heavily weighted are Lead Management (24%), Administration (11%), and Email Marketing (20%). The full breakdown appears above on this page; study the weightings and your preparation priorities set themselves.
Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
A. Engagement program
B. Page action
C. Custom redirect
D. Landing Page
Question 2
You want to export a list of prospects, but you only need the default fields. What can you use?
A. You have to export all the fields. Marketing Cloud Account Engagement doesn ' t allow you to choose only the default fields.An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
B. Use the Express Export option
C. Use the Simple Export option
D. Copy and paste the information from the Prospect table into Excel.
Question 3
How could a visitor convert to a prospect?
A. Download an eBook
B. Submit a Marketing Cloud Account Engagement form
C. Open a Marketing Cloud Account Engagement email
D. Watch a video hosted in Wistia
Question 4
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use an automation rule.
B. Use a dynamic list.
C. Use a segmentation rule.
D. Use a completion action.
Question 5
What factors are involved with and determine email deliverability?
(Choose 2)
A. Whitelist
B. Sender ID
C. Sender Policy Framework (SPF)
D. Domain Keys
E. CAN-SPAM
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C,D |
