[Nov 07, 2024] Free Salesforce Marketers Marketing-Cloud-Account-Engagement-Specialist Exam Question
Marketing-Cloud-Account-Engagement-Specialist dumps & Salesforce Marketers sure practice dumps
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
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NEW QUESTION # 153
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce?
Choose 2 answers
- A. Clicking a custom redirect
- B. Unsubscribing from email
- C. Submitting a form
- D. Opening an email
Answer: C,D
Explanation:
Explanation
According to the Salesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email. References: Salesforce documentation
NEW QUESTION # 154
How can you ensure your email doesn't get stuck in spam?
- A. Add domain keys and SPF
- B. Create mobile-friendly version of the email
- C. Create a text version of the email
- D. Remove the unsubscribe from the email
- E. Create clear calls-to-action
Answer: C
Explanation:
Emails are electronic messages that you can send to prospects and customers to communicate with them and engage them with your marketing content. You can create and send emails using Marketing Cloud Account Engagement. However, some emails may get stuck in spam, which means that they are filtered out by the recipient's email provider or client and marked as unsolicited or unwanted messages. To avoid this, you can create a text version of the email, which is a plain text alternative to the HTML version of the email. A text version of the email helps with email deliverability and accessibility, as some email clients or devices may not support HTML or images. Creating clear calls-to-action, mobile-friendly versions, or domain keys and SPF may also help with email deliverability, but they are not as essential as creating a text version of the email. Removing the unsubscribe link from the email is not a good practice, as it may violate the email regulations and preferences of the recipients. Reference: Emails, [Create a Text Version of an Email]
NEW QUESTION # 155
What Information does the tooltip above each step on the engagement studio program report provide?
- A. High-level metrics only for prospects who have skipped each step
- B. High-level metrics only for prospects who left the program at each step
- C. High-level metrics only for prospects who have completed the step
- D. High-level metrics only for prospects waiting to complete each step
Answer: C
Explanation:
According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step. The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report. Reference: Salesforce documentation
NEW QUESTION # 156
A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?
- A. Stock template
- B. Custom redirect
- C. Dynamic content
- D. Layout template
Answer: D
Explanation:
According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. Reference: Salesforce documentation
NEW QUESTION # 157
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- B. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
- C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- D. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
Answer: B
NEW QUESTION # 158
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: A
Explanation:
Explanation
The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects' time to adjust their score to 0 if they haven't been active in
60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute. For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.
NEW QUESTION # 159
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
- A. False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)
- B. True
Answer: A
Explanation:
Explanation
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts. To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12 References: 1: Person Account Syncing with Salesforce2: What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce
NEW QUESTION # 160
Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
- A. Picklist
- B. Number
- C. Formula
- D. Lookup
Answer: D
Explanation:
The Salesforce field type that is unsupported for syncing with Marketing Cloud Account Engagement is Lookup. Lookup fields are fields that allow you to create a relationship between two objects in Salesforce, such as Account and Contact. Marketing Cloud Account Engagement does not support syncing Lookup fields, because they are not compatible with Marketing Cloud Account Engagement's data model and could cause data inconsistencies or errors. Marketing Cloud Account Engagement supports syncing most other Salesforce field types, such as Text, Number, Picklist, and Formula.
NEW QUESTION # 161
Which three actions can be taken in an engagement studio program?
Choose 3 answers
- A. Add prospect to list
- B. Remove prospect from dynamic list
- C. Send email to prospect
- D. Reassign prospect
- E. Notify a user
Answer: A,C,E
Explanation:
Explanation
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
* Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
* Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
* Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about
* the prospect's engagement or readiness
NEW QUESTION # 162
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record.
The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a completion action based on Product Name.
- B. Create a dynamic list based on Product Name.
- C. Create a segmentation rule based on Product Name.
- D. Create an automation rule based on product Name.
Answer: C
Explanation:
Explanation
The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value. References [Segmentation Rules Overview]
NEW QUESTION # 163
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared CRM ID
- B. Shared Assigned User ID
- C. Shared tracking pixel
- D. Shared email address
Answer: A,D
Explanation:
The two ways that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record are shared CRM ID and shared email address. A CRM ID is a unique identifier that is assigned to a Lead or Contact record in Salesforce and is synced with the corresponding prospect record in Marketing Cloud Account Engagement. A CRM ID ensures that the prospect data is matched with the correct Lead or Contact data and prevents duplicates. A CRM ID is created when a prospect is created or updated in Marketing Cloud Account Engagement and a matching Lead or Contact is found or created in Salesforce, or when a Lead or Contact is created or updated in Salesforce and a matching prospect is found or created in Marketing Cloud Account Engagement5. An email address is a required field for both a prospect in Marketing Cloud Account Engagement and a Lead or Contact in Salesforce. An email address is used to identify and associate a prospect with a Lead or Contact, and to trigger a sync between Marketing Cloud Account Engagement and Salesforce. An email address is also used to track the prospect's activities, such as email opens, clicks, form submissions, and page views5. Option B is not correct because a shared assigned user ID is not a way that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record, but a result of the sync. An assigned user ID is the ID of the user who owns the prospect in Marketing Cloud Account Engagement or the Lead or Contact in Salesforce. The assigned user ID is synced between Marketing Cloud Account Engagement and Salesforce to ensure that the same user owns the prospect and the Lead or Contact, unless there are custom assignment rules in place5. Option D is not correct because a shared tracking pixel is not a way that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record, but a method of tracking the prospect's activities. A tracking pixel is a hidden image that is embedded in an email or a web page and sends a request to Marketing Cloud Account Engagement's server when the email or the web page is opened. A tracking pixel allows Marketing Cloud Account Engagement to record the prospect's email opens, page views, and other actions
NEW QUESTION # 164
Why is a reCAPTCHA displayed when I did not choose to display it?
- A. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
- B. At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
Answer: A
Explanation:
Explanation
A reCAPTCHA is displayed when you did not choose to display it because Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA. This is a security measure that helps prevent spam bots from submitting your forms and creating fake prospects. You can also choose to always display a reCAPTCHA on your forms or form handlers, or to never display a reCAPTCHA on your forms.
NEW QUESTION # 165
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
- A. Use an automation rule to add prospects to a list
- B. Use a segmentation rule to add prospects to a list
- C. Use a completion action to add prospects to a list
- D. Use a dynamic list to add prospects to a list
Answer: C
Explanation:
Explanation
The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. References Completion Actions Overview
NEW QUESTION # 166
Which three user role security limits can be added to an individual user account? (Choose three answers.)
- A. Max number of emails the user can send.
- B. Max number of prospects the user can manually delete.
- C. Max number of prospects the user can export.
- D. Max number of records a user can import.
- E. Max number of prospects the user can manually create.
Answer: A,C,D
Explanation:
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export. User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
NEW QUESTION # 167
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Google AdWords
- B. All of the Above
- C. Yahoo
- D. Bing
Answer: A
Explanation:
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 168
A user needs to be able to import and export lists. What user role do you give them?
- A. None of the above
- B. Sales Manager
- C. Sales
- D. Marketing
Answer: D
Explanation:
Explanation
A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.
NEW QUESTION # 169
If a form is added to a landing page, where will the submissions be reported?
- A. On the landing page
- B. On the landing page's layout template
- C. On the form
- D. On the form's layout template
Answer: C
Explanation:
Explanation
If a form is added to a landing page, the submissions will be reported on the form. A form is a web element that allows you to collect information from your prospects, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When a prospect submits a form on a landing page, the submission data will be recorded on the form report, which shows you the number of views, submissions, errors, and conversion rate of your form
NEW QUESTION # 170
What is a good default sales ready lead score?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
Explanation:
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details -> 12
NEW QUESTION # 171
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
- A. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
- B. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- C. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
- D. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
Answer: C
Explanation:
The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior. Reference: How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
NEW QUESTION # 172
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
- A. Dynamic list
- B. Engagement studio
- C. Segmentation rule
- D. Automation rule
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the automation tool that should be used to solve the need of recreating a lead from a prospect that was marked as [[crm_deleted]] in Marketing Cloud Account Engagement is engagement studio. Engagement studio is a feature that allows users to build, test, and report on automated programs that send targeted emails and perform actions based on prospect behavior and criteria.
Engagement studio can be used to create a program that triggers when a prospect submits the Request a Demo form, checks if the prospect is marked as [[crm_deleted]], and recreates the prospect as a lead in Salesforce.
Segmentation rule, automation rule, and dynamic list are not automation tools that can be used to solve the need of recreating a lead from a prospect that was marked as [[crm_deleted]] in Marketing Cloud Account Engagement, as they are related to other aspects of automation, such as segmenting, updating, and listing prospects, but not recreating leads. References: Salesforce documentation
NEW QUESTION # 173
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