Salesforce Certified Marketing Cloud Email Specialist - MC-202

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) API Event Entry Source
B) Contact Event Entry Source
C) CloudPages Entry Source

2. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Content Builder Approvals
B) Subscriber Preview
C) Approval Workflow

3. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A) Purge inactive subscribers to avoid high bounce rates.
B) Send to subscribers, asking for them to confirm opt-in.
C) Create a new, friendly From Name for the updated program.

4. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A) Journey Butter
B) Contact Builder
C) Automation Studio

5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to different steps in an automation.
B) Add each Send Email activity to a single step in an automation.
C) Include a Verification activity between each step of an automation.

Solutions: