Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, apply best practices of communicating with a population.
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

2. Email Message Design (13%)

Given a customer scenario, recommend email design best practices to implement.
Given an email message design, determine the correct use of Approvals.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given the desired output functionality, recommend methods for creating responsive emails.

3. Content Creation and Delivery (18%)

Describe various send capabilities in the Email application.
Given a scenario, know how to manage content needed to deploy a customer's email campaign.
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, send and deploy an email campaign to meet the customer requirement.

4. Marketing Automation (19%)

Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

6. Tracking and Reporting (7%)

Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.

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These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Section	Objectives
Topic 1: Setup and Administration
Topic 2: Email Message Design
Topic 3: Tracking and Reporting
Topic 4: Email Marketing Best Practices
Topic 5: Subscriber and Data Management

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A. Navigate to the Job Links tab In My Tracking and update the URL.
B. Navigate to URL Expiration in Setup and update the URL.
C. Navigate to the email in Content Builder and update the URL.

Reveal Solution Discussion 0

Correct Answer: A 🗳️

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Question #2

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A. SQL query activity
B. Filter Data Activity
C. Random Data Extension

Reveal Solution Discussion 0

Correct Answer: C 🗳️

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Question #3

When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. In the step with the two SQL activities, place a wait step between them.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Reveal Solution Discussion 0

Correct Answer: A 🗳️

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Question #4

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A. Fire Event
B. File Transfer
C. Import File

Reveal Solution Discussion 0

Correct Answer: B 🗳️

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Question #5

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?