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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Create and send an apology email that includes a discount for a future purchase to all customers
B) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
D) Create a user-initiated message to logged-in customers to send once the website is restored.

2. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ensure employees have opted in to the test email list or data extension
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Import employee email addresses into All Subscribers with an "Active status

3. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) CloudPages must use pages.ntmarketing.com
B) Purchase a new SAP for de-special.ntmarketing.com
C) Purchase a new private Domain for use in CloudPages
D) CloudPages must use the SAP domain

4. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

5. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A) Marketing Cloud Administrator
B) Marketing Cloud Security Administrator
C) Administrator
D) Data Manager

Solutions: