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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Automation | - Engagement Programs
|
| Topic 2: Email Marketing | - Email Creation and Delivery
|
| Topic 3: Account Engagement Administration | - Configuration and Setup
|
| Topic 4: Maintenance and Best Practices | - System Optimization
|
| Topic 5: Prospect Management | - Data Model and Segmentation
|
| Topic 6: Reporting and Analytics | - Performance Measurement
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
A) Make a suppression list for the program.
B) Make a repeating engagement program.
C) Make a segmentation rule for the program.
D) Make a recipient list for the program.
2. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
A) A link to download Engage Alerts for Mac
B) A link to Salesforce Engage training resources
C) Campaign send limits
D) A link to assign licenses and permission sets
3. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
A) Configure Users > Send Salesforce Engage report emails by team
B) Configure Users > Send starred prospect activity alerts by owner
C) Configure Users > Send daily visitor activity emails by state
D) Configure Users > Send daily prospect activity emails by owner
4. Which are true about Salesforce Engage
A) You can use Salesforce Engage with Gmail by downloading an extension
B) You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
C) Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
D) Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
E) Salesforce Engage is not supported for Salesforce sandbox accounts
5. LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
A) Webinar & Event invite. Registrations & Attendance
B) Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C) Webinar & Event Registrations & Attendance
D) Only Webinar & Event Attendance
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A,B | Question # 3 Answer: C | Question # 4 Answer: A,B,C,D,E | Question # 5 Answer: B |
