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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Topic 2: Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs
Topic 3: Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL
Topic 4: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud
Topic 5: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking
Topic 6: Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

顧客は、過去6ヶ月間に送信されたメール内のリンクをクリックしたすべての購読者を特定することで、ロイヤルティプログラムを作成したいと考えています。
何を推奨すべきでしょうか？

A. 購読者エンゲージメントレポートを作成し、実行する。
B. _Click データビューに対して SQL クエリを作成して実行します。
C. クリックデータビューでデータフィルタを作成して実行します。
D. トラッキング抽出を作成して実行します。

Reveal Solution Discussion 0

Correct Answer: B 🗳️