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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Solution Architecture | - Cognos components and services - Deployment models |
| Topic 2: Customer Use Cases | - Industry applications of Cognos BI - ROI and business impact scenarios |
| Topic 3: Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
| Topic 4: IBM Cognos BI Product Overview | - Business intelligence use cases - Core capabilities of IBM Cognos BI |
| Topic 5: Reporting and Analytics Features | - Dashboards and visualization concepts - Standard reporting capabilities |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?
A) Why is it happening?
B) Where is it happening?
C) What is likely to happen?
D) What is happening?
2. Which type of user benefits most from the unified workspace of IBM Cognos BI?
A) Data modeler
B) Line of business user
C) System administrator
D) Statistician
3. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?
A) We do not have the relevant data to make decisions on recruitment.
B) New BI solutions are difficult to integrate with existing systems.
C) It is difficult to see into the overall performance of the supply chain.
D) We are forced to be reactive, not proactive, to critical business situations.
4. What is the easiest place to look for business intelligence sales opportunities?
A) Small companies
B) New accounts
C) Existing accounts
D) Competitor accounts
5. What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?
A) How much time are you spending producing reports for the organization with your current method?
B) When managing customers, are you able to determine which is likely to be the most profitable?
C) Can you currently combine information from multiple data sources to produce business reports?
D) What happens when your BI projects are over budget or off schedule?
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
