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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advanced Features & Best Practices | 5% | - Performance optimization - Upgrade and migration considerations |
| Campaign Design & Flowchart Processes | 30% | - Target cell spreadsheet and offer management - Flowchart creation and management - Testing, scheduling and execution - Segment, Select, Merge, Sample, Extract processes |
| Integration & Administration | 15% | - Response tracking and reporting - Logging, troubleshooting and maintenance - Integration with Unica Marketing Operations |
| Unica Campaign Architecture & Concepts | 25% | - System components and architecture - Database schema and tables - Audience levels and data structure |
| Installation & Configuration | 25% | - Security, roles and permissions - Environment setup and deployment - Partitioning and user management - Server configuration (WebSphere / WebLogic) |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?
- A. Counts as a response.
- B. Counts as a partial response.
- C. Does not count as a response.
- D. Counts as an inferred response.
Correct Answer: C 🗳️
In a Unica Campaign installation, what should a customer do if they encounter errors related to the Java Virtual Machine?
- A. Create a Weblogic or Websphere domain dedicated to Unica Marketing products.
- B. Reinstall the database.
- C. Restart the Campaign Installation.
- D. Increase the amount of RAM on the production server.
Correct Answer: A 🗳️
In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?
- A. Profiles
- B. Segments
- C. Dimension hierarchy
- D. Samples
Correct Answer: C 🗳️
In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
- A. Campaign manager
- B. System or offer administrator
- C. User who creates the offer
- D. Flowchart designer
Correct Answer: B 🗳️
In Unica Campaign, which flowchart cell report displays details of the records within a cell?
- A. Cell Waterfall
- B. Cell List
- C. Cell Content
- D. Cell Variable Profile
Correct Answer: C 🗳️
