PDF Version DemoPhone, tablet, laptop, desktop: the ActualPDF online version runs the Salesforce Marketing Cloud Account Engagement Specialist simulation on any operating system, so Marketing-Cloud-Account-Engagement-Specialist practice happens wherever you happen to be.
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Real Exam Qty: | 60 |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Exam Format: | Scenario-based questions, Multiple choice |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: |  |
| Exam Way: | Online proctored or in-person at authorized test centers |
| Pre Condition: | 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Program performance and optimization - Program structure and components - Program logic, triggers and actions - Building and updating engagement programs |
| Topic 2: Email Marketing | 20% | - Email creation and sending process - Email reporting and performance analysis - Email types, templates and capabilities - Email deliverability and compliance |
| Topic 3: Lead Management | 24% | - Completion actions and page actions - Static and dynamic lists creation and segmentation - Automation rules and segmentation rules - Lead lifecycle management |
| Topic 4: Administration | 11% | - Field creation, mapping and management - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery |
| Topic 5: Visitors and Prospects | 8% | - Prospect data management and audits - Prospect activity and engagement analysis - Visitor-to-prospect conversion process |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Performance metrics and optimization - Landing page design and deployment - Form creation, configuration and use cases - Form handler setup and integration |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam: FAQ for Serious Candidates
Salesforce Marketing Cloud Account Engagement Specialist is an official Salesforce exam, listed under exam code Marketing-Cloud-Account-Engagement-Specialist. A passing result earns you the Salesforce Certified Marketing Cloud Account Engagement Specialist certification at the Specialist level. It also ties into Salesforce Certified Marketing Cloud Account Engagement Consultant, extending its value across your certification roadmap. Employers read this credential as verified competence, which is why it keeps appearing in job requirements.
Expect 60 questions inside 90 minutes on the Salesforce Marketing Cloud Account Engagement Specialist exam. That pace punishes hesitation, so rehearse it: the ActualPDF software engine simulates the real exam scene, reminds you of the questions you got wrong, and pushes you to re-practice them until the clock stops being your enemy.
Passing Salesforce Marketing Cloud Account Engagement Specialist requires 65%, and the official registration fee is $200 USD. Retakes charge the full $200 USD again, which is why experienced candidates treat preparation as the cheaper exam fee. Verify your readiness with repeated ActualPDF practice scores above the requirement before you commit to a date.
6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Requirements evolve, so confirm the current conditions before registering on the official exam page.
Registration for Salesforce Marketing Cloud Account Engagement Specialist goes through the official channels listed here.
When you schedule, note that the exam is delivered Online proctored or in-person at authorized test centers.
Salesforce recommends the following training for Salesforce Marketing Cloud Account Engagement Specialist candidates.
Follow any course with the 298 practice questions in the ActualPDF Marketing-Cloud-Account-Engagement-Specialist package; the software engine will even remind you which mistakes need another round.
Yes. ActualPDF provides a free download demo of the Salesforce Marketing Cloud Account Engagement Specialist material, so you can check the content before choosing a version. After purchase, a one-year warranty covers you: the latest version is sent to you as it releases, free for 365 days, and after expiry you can extend the update service at a 50% discount.
Your purchase is covered by a 100% money-back guarantee with clear conditions. Take the Salesforce Marketing Cloud Account Engagement Specialist exam within 60 days of purchase; if you fail, provide your unqualified result by submitting a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and the full refund is processed within 7 days. The exam must match your product, candidate and payer names must match, and attempts within 3 days of purchase, unused downloads, free materials, and expired orders are not covered. Alternatively, exchange for two other exam products of equal value, free, or wait for updates while keeping your original product's update service.
Delivery is instant: files unlock for download at payment and are emailed within one minute. If nothing arrives within 2 hours, check spam and contact customer service, which works 7/24 and normally replies within two hours. Installation is unlimited across your computers.
The Salesforce Marketing Cloud Account Engagement Specialist syllabus spans 6 domains, led by Administration (11%), Engagement Studio (17%), and Email Marketing (20%). The complete topic list is published above; candidates who study the map first rarely get lost later.
Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A. Automation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
D. Segmentation rule and completion action
Question 2
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
A. Marketing Cloud Account Engagement Score & Grade
B. Prospect Audit & Profile
C. Engagement Studio & Lists
D. Marketing Cloud Account Engagement Score 6* lifecycle Stage
Question 3
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A. True
B. False
Question 4
What happens if a prospect is removed from a drip program and later added back?
A. They will skip the first step and move to the second step.
B. They will resume the drip where they left off
C. They will start the drip campaign again.
D. Prospects can ' t be added to drip campaigns after they have been removed.
Question 5
A user wants to increase a prospect ' s score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
A. Engagement studio
B. Completion action
C. Segmentation rule
D. Custom redirect
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: B |
