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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Dimension table
B) Base record table
C) General table
D) Active record table

2. In Unica Campaign, how does response history relate to audience levels?

A) Each audience level has its own related response history table in the database.
B) The response history tables reference the audience tables.
C) There is no relationship between the two.
D) The only relationship is through the contact history.

3. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Analytical/Optimization
B) Data Manipulation
C) Track
D) Cube

4. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Flowchart
B) Campaign
C) Offer
D) Session

5. In Unica Campaign, how does a customer create a smart offer list?

A) Enter the offer names to be included.
B) Configure parameterized offer attributes.
C) Query attributes of existing offers.
D) Select from a static list of offers.

Solutions: