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IBM M2040-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - Comparison with competing web experience platforms |
| IBM Web Experience / Digital Experience Solutions Overview | - IBM Digital Experience (WebSphere / Web Content Management positioning) - Business value and customer use cases |
| Customer Engagement and Sales Scenarios | - Use-case driven solution selling - Handling objections and value justification |
| Product Capabilities and Architecture | - Integration with IBM middleware and content systems - Web Experience Management features |
| Sales Strategy and Value Positioning | - Solution mapping and IBM value proposition - Identifying customer pain points |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
By utilizing IBM Mobile Portal Accelerator customers can extend their WebSphere Portal experience to which devices?
- A. Virtually any mobile device (over 7000 devices)
- B. BlackBerry devices only
- C. iPhone and iPad devices only
- D. Nokia devices only
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Which is NOT a key pillar for selling the value of Exceptional Web Experience software tocustomers?
- A. Social
- B. Mobile
- C. Cost
- D. Analytics
Correct Answer: C 🗳️
Of all the people on the internet, how many are named users on the WebSphere Portal platform?
- A. All of them
- B. 1 in1,000,000
- C. 1 in 100
- D. 1 in 6
Correct Answer: D 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Which of the following is NOT a concern facing Travel and Transportation companies that WebSphere Portal can assist with?
- A. Predict demand and optimize capacity
- B. Improve the end-to-end customer experience
- C. Improve operational efficiency while reducing environmental impact
- D. Negotiate discounts on fuel prices
Correct Answer: D 🗳️
What is a key competitive advantage of WebSphere Portal?
- A. Because of open standards, WebSphere Portal can integrate any other competing firms information as a content source
- B. WebSphere Portal does not have official support and relies on a loose network of various companies for random updates
- C. WebSphere Portal is really just a front-end tool to push IBM's DB2 database
- D. WebSphere Portal requires you to use only IBM software causing vendor lock-in
Correct Answer: A 🗳️
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