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Oracle 1Z1-1031 Exam Syllabus Topics:

Section	Objectives
Campaign Activation and Data Usage	- Integration with marketing channels - Audience activation workflows
Audience Segmentation and Management	- Identity resolution and profile management - Audience creation and segmentation rules
Data Onboarding and Integration	- Third-party data integration - Data ingestion methods
Oracle Marketing Cloud Data Management Platform Fundamentals	- Core concepts of Oracle DMP - Platform architecture and components
Privacy, Governance, and Data Compliance	- Data privacy principles - User consent and governance controls

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A. Place BlueKai JSON tag in header of page before page content loads.
B. Ensure client is enabled on Match Multiplier.
C. Suppress 1st party converters to ensure that you are only reaching prospects.
D. Recommend leveraging Broad match where possible.
E. Set up logic if user qualifies for multiple audience segments.

Reveal Solution Discussion 0

Correct Answer: A,E 🗳️

Question #2

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Global DMP nerve center
B. Horizontal regional empowerment
C. A single seat shared by all regions
D. Full agency control
E. Global template with local nuances

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #3

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Only data on users that are seen on a go-forward basis is sent.
B. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D. Uses a transparent 1x1 image pixel
E. Audience data on past users is sent.

Reveal Solution Discussion 0

Correct Answer: B,D 🗳️

Question #4

Which three primary pricing models are available when configuring app partners? (Choose three.)

A. Clients can purchase data on a cost per 1,000 impression basis.
B. Clients can purchase data on impressions set in the central rate card.
C. Clients can purchase data on a cost per stamp basis.
D. Clients can purchase data according to the specific terms in their contract.
E. Clients can purchase data on a percentage of spend.

Reveal Solution Discussion 0

Correct Answer: A,B,E 🗳️

Question #5

You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.