Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number (integer or float)
B) Key-value string pair with an is or contains operator
C) Key-date pair (exact or relative date)
D) Key-number range

2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
B) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.

3. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

4. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C) It is necessary in order to ingest data via the Online Ingest method.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.

5. What is a BlueKai Mobile Statistical ID?

A) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.

Solutions: