Salesforce Marketing Cloud Intelligence Accredited Professional - AP-215

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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) A custom metric and set aggregation to SUM
B) A custom metric and set aggregation to AUTO
C) A separate entity key
D) An attribute of 'Meeting Code'

2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A) 0
B) 1
C) 3
D) 2

3. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Scalability - future data streams that will follow similar logic will be automatically harmonized.
B) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
C) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Ease of Maintenance - the logic is written and populated in one centralized place

5. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 0
B) 1
C) 3
D) 4

Solutions: