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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Strategies and Design | 16% | - Design loyalty program architecture and data model - Define points, benefits, and redemption processes - Design promotion lifecycle and engagement strategies - Assess business requirements and define loyalty solution - Apply implementation best practices |
| On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Loyalty Program and Process Configuration | 52% | - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Configure foundational program settings - Configure permissions and security model - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Manage member enrollment, profiles, and preferences |
| Integration | 22% | - Integrate with Service Cloud - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Which Loyalty Management Key Component should be used to quickly aggregate a high volume of data spread across many Loyalty Management objects?
- A. Data Processing Engine
- B. Quick Actions
- C. Decision Table
- D. Batch Management
Correct Answer: A 🗳️
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A hotel group has implemented a Loyalty Member Portal for its program members, but some members are experiencing issues accessing their Loyalty Program-specific records on the portal.
What should an Administrator do to ensure the Loyalty members can access Loyalty record information when using the portal?
- A. Ensure the 'Allow using customer profiles for self-registration, user creation, and login' is enabled
- B. For the Loyalty Member, 'Enable Customer User' on the Contact or "Enable Partner User' on the Account
- C. Ensure the Allow using standard external profiles for self-registration, user creation, and login' is enabled
- D. Using Experience Cloud sharing sets, specify Account as the object of your sharing set
- E. In the Partner Account record, 'Enable Customer User" on the Contact associated
Correct Answer: B,D 🗳️
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Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
- A. Create a Flow to update the Points Balance field
- B. Enable Real-Time Update of Non-Qualifying Points Balance
- C. Non-Qualifying Points updates happen in real-time by default
- D. Enable Real-Time Update of Qualifying Points Balance
Correct Answer: D 🗳️
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What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?
- A. To offer promotions in real-time to customers.
- B. To enable the purchasing of products and take payment.
- C. To create unified profile from multiple source of truth and build a golden record.
- D. To be able to send personalized marketing emails in batches.
Correct Answer: A 🗳️
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A Loyalty Management Consultant recently created a new analytics app, but users cannot access the app.
Which two statement correctly describes hot to grant proper access on the user detail page?
- A. Assign user access to the analytics for Loyalty role.
- B. Assign the user the analytics profile for analytics for Loyalty.
- C. Assign user access to permission sets for analytics for Loyalty.
- D. Assign access by checking CRM analytics plus user
Correct Answer: A,C 🗳️
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