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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
C) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
D) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.

2. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitor trending
B) Network properties
C) Visitors overview
D) Map overlay

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug would need to know the value of the newsletter.

4. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Views and Reports
B) Dimensions and Metrics
C) Metrics and Facets
D) Views and Visitors

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug would need to know the value of the newsletter.

Solutions: