Microsoft Functional Application in Microsoft Dynamics Marketing - MB2-720

Microsoft MB2-720 Actual PDF
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 09, 2026
  • Q & A: 90 Questions and Answers
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About Microsoft MB2-720 Actual Exam

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Microsoft MB2-720 Exam Overview:
Certification Vendor:Microsoft
Exam Name:Functional Application in Microsoft Dynamics Marketing
Exam Number:MB2-720
Exam Format:Scenario-based questions, Multiple choice, Case studies
Exam Duration:120 minutes
Exam Price:$165 USD (may vary by region)
Related Certifications:Microsoft Dynamics 365 Marketing Functional Consultant (legacy)
Microsoft Dynamics CRM certifications (legacy MB series)
Available Languages:English
Passing Score:700 (on 1000 scale)
Real Exam Qty:40-60
Certificate Validity Period:Retired
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored exam or authorized testing center
Pre Condition:Recommended knowledge of Microsoft Dynamics CRM and marketing automation concepts
Official Syllabus URL:https://learn.microsoft.com/credentials/certifications/
Microsoft MB2-720 Exam Syllabus Topics:
SectionWeightObjectives
Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
  • 1. System interoperability
    • 2. CRM data sharing
      Manage Leads and Segmentation20%- Lead management lifecycle
      • 1. Lead creation and scoring
        • 2. Segmentation and targeting
          Analytics and Reporting10%- Marketing performance analysis
          • 1. Reporting dashboards
            • 2. Campaign analytics and KPIs
              Email Marketing and Customer Journeys20%- Email marketing execution
              • 1. Email templates and personalization
                • 2. Customer journey automation
                  Configure Microsoft Dynamics Marketing20%- System configuration and setup
                  • 1. Marketing application settings
                    • 2. User and security configuration
                      Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign tracking and monitoring
                        • 2. Campaign planning and setup

                          Microsoft MB2-720 Exam: What Candidates Want to Know

                          Microsoft Functional Application in Microsoft Dynamics Marketing is an official Microsoft certification exam, registered under the code MB2-720. Passing it awards the Microsoft Dynamics CRM certification, a credential at the Professional level. It also connects to Microsoft Dynamics 365 Marketing Functional Consultant (legacy), Microsoft Dynamics CRM certifications (legacy MB series). The exam is demanding by design, and that difficulty is precisely what makes the credential meaningful for career development.

                          The Microsoft Functional Application in Microsoft Dynamics Marketing exam presents 40-60 questions within 120 minutes. That is a brisk pace, and the candidates who handle it best are the ones who rehearsed it. Use the ActualPDF engine for full timed simulations, practice flagging and returning, and arrive on exam day with a pacing strategy already proven.

                          Passing Microsoft Functional Application in Microsoft Dynamics Marketing takes 700 (on 1000 scale), and official registration costs $165 USD (may vary by region). Retakes bill the full $165 USD (may vary by region) again, so preparation is the least expensive insurance available. Let your ActualPDF practice scores guide the timing: book when you clear the requirement consistently, not occasionally.

                          Recommended knowledge of Microsoft Dynamics CRM and marketing automation concepts

                          Policies get revised, so confirm the current requirements before you register on the official exam page.

                          Yes. ActualPDF offers a free demo of the Microsoft Functional Application in Microsoft Dynamics Marketing questions, so you can verify the quality personally before purchasing. Your purchase then includes a one-year service warranty: updates are free for 365 days, and after expiry you can extend the update service at a 50% discount.

                          Your money is protected by a 100% money-back guarantee with defined conditions. Take the Microsoft Functional Application in Microsoft Dynamics Marketing exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. You may instead wait for the update version or change to other exam material: exchange for two other exam products of equal value, free, with your original purchase keeping its update service.

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                          Microsoft Functional Application in Microsoft Dynamics Marketing is organized into 6 official domains. The most heavily weighted are Integration with Microsoft Dynamics CRM (10%), Manage Leads and Segmentation (20%), and Marketing Campaign Management (20%). The full breakdown appears above on this page; study the weightings and your preparation priorities set themselves.

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question 1

                          You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
                          You plan to export the report.
                          Which two file types can you export the report as? Each correct answer presents a complete solution.

                          A. XML file
                          B. Microsoft Word document
                          C. PDF file
                          D. Microsoft Excel workbook


                          Question 2

                          You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
                          Which records track the contacts who confirm that they will attend the event?

                          A. fulfillment records
                          B. response records
                          C. registration records
                          D. lead records


                          Question 3

                          What information can you specify for an event session in Microsoft Dynamics Marketing?

                          A. Related Sessions
                          B. Estimated Attendance
                          C. Capacity
                          D. Staff/Speakers


                          Question 4

                          How many market segments can a market be segmented into?

                          A. a maximum of one per media type
                          B. a maximum of one per media outlet
                          C. an unlimited number
                          D. a maximum of one per demographic, psychographic, and geographic characteristic


                          Question 5

                          What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?

                          A. The rate card is deactivated, but can be reactivated.
                          B. The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
                          C. The rate card is permanently deleted.
                          D. The rate card is deactivated and cannot be reactivated.


                          Solutions:

                          Question 1
                          Answer: A,C
                          Question 2
                          Answer: D
                          Question 3
                          Answer: C
                          Question 4
                          Answer: A
                          Question 5
                          Answer: D

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