Microsoft Functional Application in Microsoft Dynamics Marketing - MB2-720

Microsoft MB2-720 Actual PDF
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Jul 26, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:
SectionWeightObjectives
Configure Microsoft Dynamics Marketing20%- System configuration and setup
  • 1. Marketing application settings
    • 2. User and security configuration
      Analytics and Reporting10%- Marketing performance analysis
      • 1. Reporting dashboards
        • 2. Campaign analytics and KPIs
          Manage Leads and Segmentation20%- Lead management lifecycle
          • 1. Lead creation and scoring
            • 2. Segmentation and targeting
              Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
              • 1. System interoperability
                • 2. CRM data sharing
                  Marketing Campaign Management20%- Campaign creation and execution
                  • 1. Campaign tracking and monitoring
                    • 2. Campaign planning and setup
                      Email Marketing and Customer Journeys20%- Email marketing execution
                      • 1. Email templates and personalization
                        • 2. Customer journey automation
                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
                          You plan to export the report.
                          Which two file types can you export the report as? Each correct answer presents a complete solution.

                          A) XML file
                          B) Microsoft Word document
                          C) PDF file
                          D) Microsoft Excel workbook


                          2. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
                          Which records track the contacts who confirm that they will attend the event?

                          A) fulfillment records
                          B) response records
                          C) registration records
                          D) lead records


                          3. What information can you specify for an event session in Microsoft Dynamics Marketing?

                          A) Related Sessions
                          B) Estimated Attendance
                          C) Capacity
                          D) Staff/Speakers


                          4. How many market segments can a market be segmented into?

                          A) a maximum of one per media type
                          B) a maximum of one per media outlet
                          C) an unlimited number
                          D) a maximum of one per demographic, psychographic, and geographic characteristic


                          5. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?

                          A) The rate card is deactivated, but can be reactivated.
                          B) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
                          C) The rate card is permanently deleted.
                          D) The rate card is deactivated and cannot be reactivated.


                          Solutions:

                          Question # 1
                          Answer: A,C
                          Question # 2
                          Answer: D
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: D

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