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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
A) XML file
B) Microsoft Word document
C) PDF file
D) Microsoft Excel workbook
2. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?
A) fulfillment records
B) response records
C) registration records
D) lead records
3. What information can you specify for an event session in Microsoft Dynamics Marketing?
A) Related Sessions
B) Estimated Attendance
C) Capacity
D) Staff/Speakers
4. How many market segments can a market be segmented into?
A) a maximum of one per media type
B) a maximum of one per media outlet
C) an unlimited number
D) a maximum of one per demographic, psychographic, and geographic characteristic
5. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
A) The rate card is deactivated, but can be reactivated.
B) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
C) The rate card is permanently deleted.
D) The rate card is deactivated and cannot be reactivated.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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