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Facebook Certified media buying professional Sample Questions:

1. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Views are called click-through attribution.
C) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
D) Attribution window is set to 1-day view and 28-day click.

2. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Comments
B) Account Kit
C) Facebook Login
D) Facebook Analytics for Apps
E) Stories

3. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A) You should continue running the ads, as they are working properly.
B) You should stop using the audience where you are spending 20% of the budget.
C) You should unify both audiences into one, as your ad sets are competing with each other.
D) You should stop spending more money on the audiences where you have spent 80% of the budget.

4. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
B) The community manager should select the boosted post, change the image and re-launch the campaign.
C) The community manager needs to post a new image and create a new campaign with a $20 budget.
D) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

5. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $4,422.16
B) $3,500
C) $3,042
D) $4,042

Solutions: