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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: The Strategy Process | 20% | - Governance and ethical considerations - Strategy definitions and levels - Strategic planning and decision-making models |
| Topic 2: Generating Strategic Options | 15% | - Strategic directions and growth frameworks - Portfolio analysis and diversification - Innovation and entrepreneurship |
| Topic 3: Analysing the Organisational Ecosystem | 25% | - Internal capability and resource analysis - SWOT and stakeholder analysis - External environment analysis (PESTEL, Five Forces, etc.) |
| Topic 4: Making Strategic Choices | 10% | - Strategic alliances and partnerships - Evaluation criteria and risk assessment - Strategic fit and feasibility |
| Topic 5: Strategic Control and Implementation | 10% | - Strategic performance measurement - Review and adaptation of strategy - Implementation planning and change management |
| Topic 6: Digital Strategy | 20% | - Digital transformation and business models - Technology risks and opportunities - Data analytics and strategic use of information |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
DDD is a business which sells entertainment products and now wants to move to a position where it uses ebusiness as a fundamental part of its business strategy.
Which of the following benefits would result from DDD's use of e-business? (Choose all that apply.)
- A. Easier access to loan finance.
- B. Increased online revenues.
- C. An increased use of tacit knowledge.
- D. Better control of information through monitoring website activity.
- E. Cost reductions because of lower overheads and cheaper procurement.
- F. A reduction in labour turnover and higher morale.
Correct Answer: B,E 🗳️
Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)
- A. The lowest level of the pyramid contains the day-to-day operational measures.
- B. The left-hand side of the pyramid contains measures which have an external focus.
- C. The business operating systems level includes the market-related Critical Success Factors.
- D. The performance pyramid is designed to ensure that all activities support the organization's vision.
- E. The right-hand side of the pyramid contains measures which are predominantly non-financial.
- F. The business unit level includes measures which relate to internal systems needed to meet customers' needs.
Correct Answer: B,C,F 🗳️
CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)
- A. Environmental awareness
- B. Openness to collaborate
- C. Imagination to innovate
- D. Continual service development
- E. Sophisticated systems
Correct Answer: A,D 🗳️
A is a private healthcare organization aiming to provide affordable and accessible high quality patient services.
A is introducing Big Data, which has not yet been adopted by the competition. A's database will store a huge amount of information about its patients. Clear access to wide sources of accurate information will enable patients to make more informed choices. Patients will be able to compare not only the prices of drugs, treatments and physicians but also their relative effectiveness.
Which of the following concerns should A have about its use of Big Data?
- A. Variety of information
- B. Lack of competitive advantage
- C. Veracity of information
- D. Privacy issues
Correct Answer: C 🗳️
JJJ is a publically quoted advertising agency. JJJ's competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.
JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.
Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)
- A. JJJ should unfreeze current habits and standard operating procedures.
- B. JJJ should integrate knowledge management and management accounting.
- C. Z should set a target for reported profit.
- D. JJJ needs to acquire and install appropriate hardware and software.
- E. JJJ should convince staff of the benefits of sharing their tacit knowledge.
- F. Z should gain the support of the Board of Directors.
Correct Answer: B,E,F 🗳️
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