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NEW QUESTION # 141
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Salesforce
- B. Add custom prospect fields to Pardot and map to Salesforce.
- C. Import and merge existing records from all systems to Pardot
- D. Add custom account fields to Pardot and map to Salesforce
Answer: A
NEW QUESTION # 142
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Set the Engagement Studio program to repeat every 10 days.
- B. Increase the wait time on the Email send action steps.
- C. Automatically remove prospects from the program when an email reply trigger is met.
- D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answer: D
NEW QUESTION # 143
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. Campaign send limits
- B. A link to Salesforce Engage training resources
- C. A link to download Engage Alerts for Mac
- D. A link to assign licenses and permission sets
Answer: B,C
NEW QUESTION # 144
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?
- A. Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.
- B. Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
- C. Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
- D. Create Pardot users manually and set each user's language preference based on the BU and language they speak.
Answer: B
NEW QUESTION # 145
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Connected Campaigns and Engagement Studio
- B. Salesforce User Sync and Campaign Influence
- C. Connected Campaigns and Campaign Influence
- D. Campaign Influence and Marketing Data Sharing
Answer: C
NEW QUESTION # 146
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website.
They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are sent an autoresponder requesting email verification.
- B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- C. Send the content via an autoresponder email with a link to download the content.
- D. Using the data format drop-down, set the email validation option at the form level.
Answer: A,D
NEW QUESTION # 147
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- C. Include a link to the content in the Thank You Content of the form.
- D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
Answer: A
NEW QUESTION # 148
Select available Webinar Scoring Rules
- A. Webinar Registered
- B. Webinar Refusal
- C. Webinar Attended
- D. Webinar Invited
Answer: A,C,D
NEW QUESTION # 149
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send the least targeted content first, followed by more targeted content
- B. Send highly targeted content first, followed by less targeted content
- C. Send emails using dynamic content based on prospect account fields
- D. Send five emails exactly seven days apart, without any following steps
Answer: B
NEW QUESTION # 150
What activities can be done in Pardot's engagement program? [Choose one answer]
- A. Trigger, listen and check
- B. Trigger, activity and check
- C. Trigger, activity and rule
- D. Trigger, action and rule
Answer: D
NEW QUESTION # 151
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Add contacts to the program's Campaign as campaign members.
- B. Use the Add to List completion action on forms.
- C. Use the Add to Nurture action on page layouts.
- D. Export contacts from Salesforce and import them into Pardot.
Answer: A
NEW QUESTION # 152
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- B. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- C. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
Answer: A
NEW QUESTION # 153
"A user imported a CSV file of 100 prospects into Pardot to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The Country field has validation enabled and the updated field values did not match existing values.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
Answer: C,D
NEW QUESTION # 154
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answer: A
NEW QUESTION # 155
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- C. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
- D. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
Answer: A
NEW QUESTION # 156
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
- D. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
Answer: A
NEW QUESTION # 157
A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?
- A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
- C. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
- D. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
Answer: B
NEW QUESTION # 158
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
Answer: C
NEW QUESTION # 159
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule.
What is the first step in the process of setting up custom object syncing between the two systems?
- A. Perform a full Pardot database sync, prior to creating the Salesforce custom object
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Adjust the sync behavior on the pardot custom object to use the Salesforce value
- D. Create the Pardot custom object on the prospect level before the prospect Account level
Answer: B
NEW QUESTION # 160
Which is true about Pardot Flile Hosting limits
- A. Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB
- B. No limits at all
- C. Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB
- D. Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB
Answer: D
NEW QUESTION # 161
Is it possible to split Dynamic List to other Dynamic Lists?
- A. True
- B. False
Answer: B
NEW QUESTION # 162
With Pardot, what is the recommended way to measure the success of an email campaign?
- A. Spam complaints.
- B. Click Through rate
- C. HTML Open Rate
- D. Email Complain Rate
Answer: B
NEW QUESTION # 163
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce "Send Pardot Email" button.
- B. Use the Salesforce Mobile App "Add to Nurture" button.
- C. Use the Salesforce Mobile App "Send an Email" button.
- D. Use the Salesforce "Add to Nurture" button.
Answer: D
NEW QUESTION # 164
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- C. Create a list using a segmentation rule, then use completion actions on a form for the actions
- D. Create a static list to segment the prospects, and then schedule email list sends with completion actions
Answer: B
NEW QUESTION # 165
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