Three versions, one decision: the Microsoft Functional Application in Microsoft Dynamics Marketing package from ActualPDF comes as a budget-friendly printable PDF, a Windows software engine that flags your mistakes for re-practice, and an online version for any operating system. All carry the same 90 MB2-720 questions.
Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Certificate Validity Period: | Retired exam (no longer active) |
| Exam Duration: | 120 minutes |
| Real Exam Qty: | 40-60 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Case study |
| Passing Score: | 700/1000 |
| Exam Price: | $165 USD (varies by region) |
| Related Certifications: | Microsoft Dynamics 365 Marketing |
| Recommended Training: | Microsoft Learn |
| Exam Registration: | Microsoft Certifications |
| Sample Questions: | ![]() |
| Exam Way: | Proctored online or test center delivery |
| Pre Condition: | No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts) |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Topic 2: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 3: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 4: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 5: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
Questions and Answers About Microsoft Functional Application in Microsoft Dynamics Marketing
Microsoft Functional Application in Microsoft Dynamics Marketing is an official Microsoft exam, listed under exam code MB2-720. A passing result earns you the Microsoft Dynamics Marketing Functional Consultant certification at the Associate level. It also ties into Microsoft Dynamics 365 Marketing, extending its value across your certification roadmap. Employers read this credential as verified competence, which is why it keeps appearing in job requirements.
Expect 40-60 questions inside 120 minutes on the Microsoft Functional Application in Microsoft Dynamics Marketing exam. That pace punishes hesitation, so rehearse it: the ActualPDF software engine simulates the real exam scene, reminds you of the questions you got wrong, and pushes you to re-practice them until the clock stops being your enemy.
Passing Microsoft Functional Application in Microsoft Dynamics Marketing requires 700/1000, and the official registration fee is $165 USD (varies by region). Retakes charge the full $165 USD (varies by region) again, which is why experienced candidates treat preparation as the cheaper exam fee. Verify your readiness with repeated ActualPDF practice scores above the requirement before you commit to a date.
No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts)
Requirements evolve, so confirm the current conditions before registering.
Registration for Microsoft Functional Application in Microsoft Dynamics Marketing goes through the official channels listed here.
When you schedule, note that the exam is delivered Proctored online or test center delivery.
Microsoft recommends the following training for Microsoft Functional Application in Microsoft Dynamics Marketing candidates.
Follow any course with the 90 practice questions in the ActualPDF MB2-720 package; the software engine will even remind you which mistakes need another round.
Yes. ActualPDF provides a free download demo of the Microsoft Functional Application in Microsoft Dynamics Marketing material, so you can check the content before choosing a version. After purchase, a one-year warranty covers you: the latest version is sent to you as it releases, free for 365 days, and after expiry you can extend the update service at a 50% discount.
Your purchase is covered by a 100% money-back guarantee with clear conditions. Take the Microsoft Functional Application in Microsoft Dynamics Marketing exam within 60 days of purchase; if you fail, provide your unqualified result by submitting a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and the full refund is processed within 7 days. The exam must match your product, candidate and payer names must match, and attempts within 3 days of purchase, unused downloads, free materials, and expired orders are not covered. Alternatively, exchange for two other exam products of equal value, free, or wait for updates while keeping your original product's update service.
Delivery is instant: files unlock for download at payment and are emailed within one minute. If nothing arrives within 2 hours, check spam and contact customer service, which works 7/24 and normally replies within two hours. Installation is unlimited across your computers.
The Microsoft Functional Application in Microsoft Dynamics Marketing syllabus spans 5 domains, led by Segmentation and List Management, Lead Management and Scoring, and Analytics and Reporting. The complete topic list is published above; candidates who study the map first rarely get lost later.
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
A. Download the file and then download the comments separately as a PDF file.
B. Use the Print option.
C. Use the PDF option.
D. Download the file and then download the comments separately as a Microsoft Word document.
Question 2
You are creating a media outlet.
What type of media outlet can you create?
A. list
B. advertisement
C. campaign
D. booking
Question 3
What should you do to cause a lead to be scored automatically?
A. Associate the lead with a campaign and the campaign with lead scoring rules.
B. When entering a lead, associate it directly with a lead scoring model.
C. Associate the lead with a campaign and the campaign with a lead scoring model.
D. When entering a lead, associate it directly with lead scoring rules.
Question 4
You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?
A. to all approvers at the same time
B. to all approvers in the specified order regardless of the responses
C. to each approver in the specified order until one approver approves the request
D. to each approver in the specified order until one approver rejects the request
Question 5
Which condition would cause a campaign automation task to fail validation?
A. the campaign has no defined automation activities
B. a marketing list contains no members
C. the Scheduler is configured to perform an activity at a time and date prior to the current time and date
D. an email activity has no associated email message
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |
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