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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

Configure quota limits
Configure Customer Insights synchronization
Verify organization and business management settings
Manage keywords for images for an organization
Configure the privacy banner
Configure data protection tools
Configure event settings
Create templates
Configure Campaign & Materials Approval Workflow
Configure Marketing Business Units
Configure settings for landing pages
Define default matching strategies

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

Create and manage segments
Combine segments using union, exclude, or intersect logic
Determine segment type
Configure dynamic segments using Designer, Flow, or Query
Create market segments

Create and manage subscription centers and lists

Create and manage Subscription Center
Create a subscription list
Add a subscription list or lists to a form
Determine usage scenarios for subscription lists
Create a segment based on a subscription list

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

Determine which marketing form type to use
Create new fields to add to marketing forms
Enable prefilling for forms
Embed a form on an external website
Determine form requirements and limitations
Create a marketing form using a template

Create and manage marketing pages

Create and use dynamic test links
Publish a marketing page
Create a marketing page using a template
Add form blocks to marketing pages
Configure Personalized Landing Pages
Customize a marketing page
Implement dedicated marketing page blocks
Preview and validate marketing pages
Determine which marketing page type to use

4. Manage leads (10-15%)

Create and manage leads

Create leads manually or automatically
Create and manage leads and lead segments through parent contacts/accounts
Synchronize leads from LinkedIn by using the LinkedIn connector
Create and manage leads through social content

Create and assess sales readiness

Create and manage Lead Scoring Models
Configure thresholds
Create compound conditions
Set up condition models
Create explicit and implicit scoring conditions

5. Create and manage marketing emails (10-15%)

Create email messages

Send messages through send now
Integrate marketing pages with marketing emails
Create A/B Emails
Add dynamic content to email messages
Define mandatory fields
Create an email message

Publish and manage email messages

Edit Go live emails
Validate and publish messages
Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

Implement content types
Set up a customer journey
Implement activity and launch workflow options
Implement flow control for customer journeys
Implement targets
Determine template types

Publish and manage customer journeys

Validate and publish a customer journey
Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

Create an event team
Set up agendas, including internal and external tracks
Manage Event Forms
Manage speakers, registration, waitlists, and attendees
Manage vendors, logistics, and accommodations

Create and manage webinars

Determine webinar types
Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

Identify survey question types
Preview and test surveys
Publish surveys for customer journeys
Implement workflow conditional logic for survey actions
Configure response routing
Determine respondent types

Manage Customer Insights

Analyze segment insights
Analyze contact insights
Analyze lead scoring model insights
Analyze marketing page insights
Gather and summarize survey results
Determine report types
Analyze redirect URL insights
Analyze contacts' responses in Excel
Analyze email insights
Analyze website insights
Analyze marketing form insights
Analyze customer journey insights
Analyze lead insights

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft Dynamics 365 Marketing Exam Certification Details:

Books / Training	MB-220T00: Microsoft Dynamics 365 Marketing
Exam Name	Microsoft Certified - Dynamics 365 Marketing Functional Consultant Associate
Number of Questions	40-60
Sample Questions	Microsoft Dynamics 365 Marketing Sample Questions
Passing Score	700 / 1000
Schedule Exam	Pearson VUE
Exam Code	MB-220
Exam Price	$165 (USD)
Duration	120 mins

Skills measured

Manage segments and lists (10-15%)
Configure marketing applications (20-25%)
Manage events and webinars (10-15%)
Create and manage marketing forms and pages (10-15%)
Manage customer journeys (10-15%)
Create and manage marketing emails (5-10%)
Manage leads, contacts, and accounts (5-10%)
Configure Dynamics 365 Customer Voice (10-15%)

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Microsoft MB-220 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Manage Leads and Scoring	10-15%	- Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules - Create and configure lead scoring models
Topic 2: Manage Segments and Target Audiences	10-15%	- Build segment queries and filters - Create and manage static segments - Use segment insights - Create and manage dynamic segments
Topic 3: Analyze Insights and Manage Events	10-15%	- Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics
Topic 4: Create and Manage Customer Journeys	15-20%	- Analyze journey performance - Configure journey tiles and triggers - Set up branching and conditions - Design and create customer journeys
Topic 5: Set up Marketing Forms and Pages	15-20%	- Create and publish marketing forms - Implement progressive profiling - Create and publish marketing pages - Configure form and page elements
Topic 6: Manage Marketing Customers and Contacts	10-15%	- Create and manage contacts - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences
Topic 7: Configure Microsoft Dynamics 365 Marketing	15-20%	- Manage marketing users and teams - Set up marketing configurations - Configure marketing settings and org units - Configure marketing resources and assets
Topic 8: Create and Manage Marketing Emails	15-20%	- Implement email Personalization and dynamic content - Configure email settings and delivery - Design and create marketing emails - Preview, test, and validate emails