SAP C-C4HMC92 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Concept of user and role management
- Explain the concept of re-marketing scenarios
|
| Topic 2 | - Marketing objects lifecycle management
- process of budget planning
- Score Builder capabilities
|
| Topic 3 | - Roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
- Lead and Accound Based Marketing
|
| Topic 4 | - Explain the option for anonymizing contact information
- Data replication between SAP Marketing Cloud and SAP Cloud for Customer
|
| Topic 5 | - Explain varous extensibility options and ways to implement them
- Segments, Campaigns and Journeys
|
| Topic 6 | - Explain the process of defining a new lead stage
- Additionally Know how to monitor integration errors
|
| Topic 7 | - Setup of a planning model
- Set up Marketing permissions
- Integration and Data Upload
|
| Topic 8 | - Personalize segmentation for webshop scenario
- BusinessObjects Cloud related analytics
|
| Topic 9 | - Explain the concepts of Best Record
- Explain the concept of campaign categories and their actions
|
| Topic 10 | - Explain the benefits of the behavior insight application
- Outline the options for extensibility
|
Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/
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