Facebook 410-101 Actual PDF : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Impact Outcomes
B) Audience Outcomes
C) Reach Outcomes
D) Brand Outcomes
E) Sales Outcomes

2. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook Custom Audiences
B) Facebook Analytics Tools
C) Business Manager' Pixel Data Source
D) Facebook pixel helper

3. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
B) Cost per click, cost per mile, percentage point lift, and video views.
C) Percentage point lift, message association, and cost per click.
D) Percentage point lift, message association, favorability, and cost per click.

4. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Add three new images into the ad set
B) Change the optimization to daily unique reach.
C) Include Audience Network as additional placement
D) Change the campaign objective to engagement.
E) Change optimization from standard delivery to accelerated delivery.

5. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should switch your optimization from CPM to video views.
B) You should create two new ad sets with Instagram as the only placement.
C) You should turn off Facebook placement from one ad set.
D) You should turn off Instagram placement from both ad sets.
E) You should join audiences into one ad set and run a new campaign with Instagram.
F) You turn off Facebook placement from both ad sets.
G) You should create a third ad set with a lookalike audience.

Solutions: