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Salesforce EEB-101 Exam Syllabus Topics:

Section	Objectives
Email Marketing Fundamentals	- Subscriber and list management - Email content creation with Content Builder - Email send types and delivery basics
Tracking and Reporting	- Campaign reporting and insights - Email tracking and performance metrics
Automation and Journeys	- Automation Studio workflows - Journey Builder fundamentals
Subscriber Engagement and Segmentation	- Segmentation techniques - Preference management and unsubscribes
Data Management	- Data Extensions and data modeling concepts - Import methods and data hygiene

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Tracking Extracts
B. Report Snapshots
C. Google Analytics Integration

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).

Question #2

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Leverage Social Studio to capture email addresses.
B. Use Journey Builder to build an audience using Ad Studio.
C. Create CloudPages to collect and subscribe users,

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).

Question #3

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A. Automation studio and Query Activity
B. Journey Builder and Engagement Split
C. Salesforce CDP and Einstein Engagement Scoring

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).

Question #4

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).

Question #5

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?