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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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What is the duration of the Marketing-Cloud-Consultant Exam
- Length of Examination: 105 minutes
- Passing Score: 67%
- Number of Questions: 60
- Format: Multiple choices, multiple answers
Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene - Utilize automation studio effectively |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations - Configure account settings and business units |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Ensure deliverability and inbox placement - Create and optimize email content |
| Discovery and Design | 18% | - Analyze customer data and segmentation needs - Identify integration points and data flows - Document current state and desired future state - Define success metrics and KPIs - Gather requirements and understand business objectives |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Analyze campaign performance - Provide actionable insights and recommendations - Track engagement and conversion metrics - Build custom reports and dashboards |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Map customer journeys across channels - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys |
