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Microsoft MB2-719 Exam Syllabus Topics:

Topic	Details	Weights
Create and distribute surveys	Create surveys -Create a theme and upload images; add pages to a survey and personalize data; identify survey question types; add survey questions; identify respondent types; configure responsive routing Preview, test, and publish surveys -Add surveys to emails; add surveys to customer journeys; clone, import, and translate surveys Manage survey responses - Interpret survey results; identify report types; run reports; view data in the survey dashboard; create leads from surveys	5 – 10%
Manage leads	Create and manage leads -Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration Assess sales readiness -Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics	10 – 15%
Manage events	Create events and webinars -Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options Manage webinars -Configure the event portal; create event invitations, banners, and social media posts; register and check in attendees; gather event feedback; review events	5 – 10%
Create and manage marketing forms and pages	Create marketing forms -Identify types of marketing forms; identify form requirements and limitations; create a marketing form by using a template; create landing forms, subscription centers, and Forward to a Friend pages Create and manage marketing pages -Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page	10 – 15%
Manage customer journeys	Create journeys -Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys Publish and manage journeys -Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights	10 – 15%
Create and manage marketing emails	Create email messages -Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages Publish and manage email messages -Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages	10 – 15%
Manage segments and lists	Create and manage segments -Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic Create and manage subscription centers and lists -Identify usage scenarios for subscription lists; create a subscription list; add a subscription list to a form; create a segment based on a subscription list	10 – 15%
Set up and configure Microsoft Dynamics 365 for Marketing	Set up Microsoft Dynamics 365 for Marketing -Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits Configure other settings -Configure event settings; configure Customer Insights synchronization; upload images to file storage; view and manage keywords for an organization; create templates, including activity templates Manage data quality and privacy -Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication Integrate Microsoft Dynamics 365 for Marketing with other services -Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing	10 – 15%

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