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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Market' offerings focused on?

A) Visibility and optimization in the supply chain.
B) is a buy online, pick-up in the store (BOPIS).
C) Customer buying patterns.
D) Personalized customer engagements across multiple touch-points.

2. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Uncertain ROI.
B) They feel interactive marketing is not appropriate for their business.
C) Cost is too high.
D) Existing systems and data are too disparate.

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Accommodate product returns, regardless of the context.
B) Target the right experience, to the right user, via the right channel, at the right time.
C) Improve loyalty by facilitating integration with social networks.
D) Create dynamic, engaging, web experiences.

4. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Web browser, mobile applications, social platform, data mining.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) Unica, Coremetrics, SPSS, Cognos.

5. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) A large and increasing number of customer segments with varying expectations.
C) All of the above.
D) Many business functions required for effective commerce are executed outside the enterprise.

Solutions: