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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 2: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 3: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 4: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 5: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 6: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 7: Data Management and Identity | 18% | - Identity Resolution
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. How does a developer share web templates from one dataset to another?
A) Clone
B) Download to zip file, upload zip file
C) Copy
D) Deployment manager
2. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Channel
B) Directory
C) Dimensions
D) Catalog
3. How many total global goals and filters can you define for your dataset in IS?
A) 25 filers and 25 goals
B) Unlimited
C) 64 total for both filters and goals
D) 300 total between filters and goals
4. Which two successs metrics can a company achieve with IS their web channel?
A) Increase in revenue
B) Increase in conversion rate
C) Increase in organic search ranking
D) Increase in first time visitor
5. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A) The agent uses a customized next best offer widget powered by the interaction studioconnector
B) Leverage service cloud to inform IS in real-time
C) Manually sync data from Interaction studio to service cloud
D) Use machine learning to serve product/ content recommendations in email sent by your ESP
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B,C | Question # 5 Answer: A |
