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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Identity | 18% | - Identity Resolution
|
| Topic 2: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 3: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 4: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 5: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 6: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 7: Recommendations and Decisioning | 12% | - Personalization Logic
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
How does a developer share web templates from one dataset to another?
- A. Clone
- B. Download to zip file, upload zip file
- C. Copy
- D. Deployment manager
Correct Answer: B 🗳️
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Channel
- B. Directory
- C. Dimensions
- D. Catalog
Correct Answer: C 🗳️
How many total global goals and filters can you define for your dataset in IS?
- A. 25 filers and 25 goals
- B. Unlimited
- C. 64 total for both filters and goals
- D. 300 total between filters and goals
Correct Answer: C 🗳️
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in revenue
- B. Increase in conversion rate
- C. Increase in organic search ranking
- D. Increase in first time visitor
Correct Answer: B,C 🗳️
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. The agent uses a customized next best offer widget powered by the interaction studioconnector
- B. Leverage service cloud to inform IS in real-time
- C. Manually sync data from Interaction studio to service cloud
- D. Use machine learning to serve product/ content recommendations in email sent by your ESP
Correct Answer: A 🗳️
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