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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:
A) Enable Real-Time Data Sync
B) Check Identity Resolution Logs
C) Monitor Conversion Rates
D) Review Campaign Metrics
2. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
A) Participation attribution model with a person lookback window
B) Linear attribution model with a person lookback window
C) Linear attribution model with a session lookback window
D) Last touch attribution model with a session lookback window
3. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:
A) Session type Dimension
B) Sessions starts Metric
C) Return user Dimension
D) New session Metric
4. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
A) Data Retention Policies
B) Export File Format
C) Data Source Permissions
D) Report Delivery Frequency
5. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:
A) Profile Segment Filters
B) Event Trigger Filters
C) API Query Filters
D) Metric Filters
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B,D | Question # 5 Answer: B,D |
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